CMS Career Blog

January 5, 2010

Why I Chose @ChrisBrogan over @GuyKawasaki

Filed under: Careers — Sean Harry @ 8:13 am

I got a Borders gift card for Christmas and wanted to spend it as fast as I could, so last Monday I went to see what was out there. Armed with Mashable’s list of “10 Must-Read eBooks For Social Media Lovers” (http://mashable.com/2009/12/21/must-read-ebooks/), I picked up three that looked especially promising for my purposes — Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk (affiliate link), Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki (affiliate link), and Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by Chris Brogan and Julien Smith (affiliate link). I vowed to give 20 minutes to each book, at the end of which time I would make a decision and cash-out. I’ll spare you the suspense. . . I chose Brogan and Smith. (continue reading . . . )

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