What Do You Think About Tiger Woods’ Personal Brand?
Tiger Woods.
What do you think of when you read or hear that name? Chances are, what you think today is NOT what you thought about 3 weeks ago. I hate to pile on, but . . . well, actually I don’t mind piling on if we can all learn something from it.
Unless you have been hiding under a rock for the last two weeks, you know the story about the most famous golfer of all times and how his reputation (i.e. his personal brand) has been tarnished following the exposure of his multiple sexual encounters. I’m not here to pass judgment on Tiger. Afterall, who DIDN’T see something like this coming? What I want to do in this post is to see what we can learn from Tiger about managing (or mismanaging) our personal brand. Here’s my list: (continue reading. . . )
