Tools for Marketing Yourself on the Internet
If you haven’t yet heard of web 2.0, it’s time to learn and maybe even participate! Web 2.0 is a GREAT set of tools for marketing yourself or your company. Since we started this 31 day blog challenge a couple of weeks ago we have seen a huge increase in traffic to our blog and website! Who knows, maybe someday we’ll even have enough traffic to sell advertising! :-)
Because this blog is dedicated to “focusing on career coaching and job finding tips in the Portland, OR area”, let’s discuss how a blog can help you in the job search process. If you don’t have an Internet presence you are missing out on interviews and job offers. An article in the Wall Street Journal last May indicated that over 60% of HR Recruiters and Hiring Managers will Google your name before they will ever call you. What does YOUR Internet presence say about you?
For building an Internet presence a blog can be useful in two ways:  1) it can help you develop a presence, and 2) it can “clean up” your current presence (think about those Cancun pictures you don’t really want your mom to see, let alone a future employer!) I recommend that job seekers and career changers develop a blog (or a website) focusing on the knowledge, skills, experiences and abilities that they are both capable of and willing to utilize in their next career position. By doing so you will begin to brand yourself as an expert in the field. You will also become “Google-able” — which is a good thing!
If you have no idea of what a blog is, or where to start, here’s a great little ditty on YouTube that can help you get started.
http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=user
Do you have a blog? Have you embraced Web 2.0? Are you “Google-able”? Why not?
Sean,
Thanks for pointing us to the YouTube video on blogging. It’s a very informative and engaging video. What an opportunity to educate, champion a cause or get the word out on a product or a service.
Gary
Comment by Gary Prehn — December 12, 2007 @ 3:54 pm