How does Social Networking build relationships?
[This morning's post is a guest post written by Flora Novarra. Thanks Flora!]
Words create relationships. Social networking entries are composed of specific words selected by an author. Those words communicate at least two messages. One message is about the task. This task can be as simple as posting information or answering a question.
The second message is about the relationship. Yes, a relationship of some kind exists between the participants in every piece of communication. The choice of words defines and offers a relationship.
For example, consider two answers a woman received when she asked a LinkedIn group for suggestions in producing an ebook. One answer said “go to my website and purchase my book.” These directive words offered a relationship in which one person tells the other person what to do.
A second person replied that they were also writing an ebook. They included links to three resources and asked a question in return. Through these words the author offered a relationship between peers defined by mutual exchange.
The woman who asked the question may accept, decline or negotiate a different relationship with the people who answered her question. Chances are good she will pursue a relationship if she thinks the benefits outweigh the effort. That relationship will then evolve as it is further defined by the continuing communication.
Social Networking builds relationships through words. Choose your words and you choose your relationships.
Flora Novarra
Novarra Communications
www.novarracom.com
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