How Do Companies Target Job Seekers?
Today’s headline in Workforce Magazine caught my attention!
“Talent Acquisition: Where’d They Come From?
Many companies are spending huge sums of cash to advertise job openings using flawed source-of-hire information, experts say. Steps can be taken to not only clear up the shaky data but also track where organizations get their best performers, which will help them target ad dollars more effectively.
By Gina Ruiz” (For the full story see: http://www.workforce.com/section/06/feature/25/03/26/index.html)
What does this mean for job seekers? Well. . . if YOU could get your marketing materials into the hands of the hiring managers, would you have more or less success in finding your perfect career position? MORE is the answer! MUCH MORE! Here’s how to take advantage of this phenomenon:
1) Be specific about the company (or companies) where you would like to work.
2) Find out who their TOP source for providing providing their BEST employees.
3) Get YOUR marketing materials into the hands of those who provide tops leads for your target company.
This tip will greatly increase your opportunities for getting interviews at the companies on the top of your list. It’s sort of a “reverse marketing” technique — but hey, if it works why not try it?!
I totally agree on the preparation and like the idea of (marketing) “package(s)” that we all are and trying to sell to companies as unique product(s). I wonder though when would be the best timing doing so when following a MBA programme. You obviously won’t wait till the last minute but probably no need either to contact your top targets months and months in advance…
Comment by Mario — August 24, 2007 @ 9:18 pm