Dr. King knew the power of a "personal brand"
Although he would not call it that, Dr. Martin Luther King, Jr. had a VERY strong personal brand. His message of a non-violent approach to ending racism and injustice in our country remains one of the strongest personal brands in our country today — even nearly 40 years after his death. Dr. King knew his strengths. He had a powerful message. He was articulate and unflinching in his approach to delivering that message.
Today we honor the man for his achievements and remember his dream, which has become the dream of our nation.
Celebrate the day by paying tribute to this great man. Take another listen to his famous “I Have a Dream” speech. And honor his memory by creating your OWN “personal brand.”
Perhaps it could become as powerful as Dr. King’s.
