“Brand You”
Ten years ago Tom Peters wrote an article for Fast Company in which he discussed the importance of each of us developing a brand around who we are — Brand you. I re-read the article the other day, and see it is as important now as ever. Here is a link to that historic (and important) article — http://www.fastcompany.com/magazine/10/brandyou.html. Take it with you this weekend as you celebrate Labor Day. How do YOU distinguish the brand that is YOU? How could you do a better job of differentiating your brand? Have a GREAT weekend!
